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Advertising Track

The key to success in today’s highly competitive world of Advertising is a combination of writing, strategy, graphics, and an understanding of the digital communications environment. Our Advertising Track offers students a well-rounded curriculum as well as hands-on experience through our innovative Soup Line program in which students work as a team under faculty guidance to create an advertising campaign for a nonprofit organization. Students gain significant work for their portfolios, master the use of social media and learn to think like entrepreneurs. Our strong internship program gives them a head-start on their careers.

B.A., Major in Journalism

Common Core (9 credits)

JRM 335 History of American Mass Media

JRM 438 Media Ethics

JRM 529 Law of Mass Communication

 

Advertising Track (18 credits)

JRM 315 PR/Adv Principles

JRM 327 Social Media

JRM 347 Advertising Campaigns

JRM 433 Advertising Writing

JRM 440 Media Research

GDE 380 Graphic Design I

Total Credits: 41

 




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