I can’t decide whether to major in PR or Advertising and Marketing. What’s the difference?
JMC works closely with the Marketing Department in the College of Business Administration. The two departments share many students. Marketing is more quantitative than either PR or Advertising. PR and Advertising offer more writing and graphic design courses than Marketing.
Marketing majors must complete COBA’s core that requires business courses such as accounting, MIS, statistics, etc. JMC majors must complete the College of Arts and Sciences core that includes more philosophy, theology, history and English. JMC majors can complete a Business Certificate (see the Undergraduate Bulletin for details) for a strong business background.